Joe De Sena is the founder of the Spartan Races — events that combine running with obstacle courses, mud, rope climbs, and carrying heavy barrels. They’re tough and demanding, and definitely not for the faint of heart.
Joe himself is as tough as they come — a no-nonsense, straight-talking New Jersey guy, with the attitude to match.
The quote below comes from his book The Spartan Way. Is it a
bit of an overstatement? Probably. But there’s enough truth in it that it’s worth letting it sink in. And if you find it rings true in your own life, consider it a wake-up call.